STRATEGY CREATES IMPACT

We are PR and Digital Marketing Experts in the Travel, Tourism & Hospitality Industry

We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

7 Steps to Creating Your Strategic Marketing Plan

Download your copy:

  • This field is for validation purposes and should be left unchanged.

Goodbye from the Intern

By Staff | April 22, 2016

Hey, it’s me again- Intern Sarah! Just a refresher, I am a senior at St. John Fisher College studying Media and Communication and I am graduating in two weeks, so unfortunately, my time here at Break the Ice Media has come to an end. This week I say goodbye to a wonderful team of people. I…

Read More

The Beginning of a Beautiful Internship

By Staff | February 5, 2016

From my first day here at Break the Ice Media, I knew that that this would not be the typical internship experience. I realized that I will be a part of the team and with that, I will learn so much to prepare me for “the real world.” My name is Sarah Fredendall and I…

Read More

The Adventures of a BTI Intern

By Staff | December 11, 2015

From my first day at Break The Ice Media, I knew this wasn’t going to be the stereotypical dreadful internship where I would be doing “grunt work.” I wouldn’t be running around getting coffee orders, stuffing envelopes, or walking the boss’s dog (even though I wouldn’t have minded the dog part). I wouldn’t be shoved…

Read More