5 Key Ingredients for Marketing Campaign Success

By Nicole | March 23, 2018
5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to start an agency that would assist small businesses in bringing both disciplines together. For 9 years, my team and I have been constantly learning and adapting our skills to integrate…

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Education in the Tourism Industry – It’s Everywhere!

By Rhonda | March 16, 2018
Education in the tourism industry- it's everywhere

At Break the Ice Media, part of our mission is to be lifelong learners.  Learning opportunities are encountered daily.  Obtaining new understandings and information is critical if you want to grow personally and professionally.  We consider ourselves fortunate to work in the tourism industry and this industry is no different than any other as it…

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Top 4 Trendiest Tourism Trends

By Camille | March 9, 2018
Top 4 Trendiest Tourism Trends from eTourism Labs

In March 2017, I attended the final eTourism Labs, a travel & tourism conference focusing on the digital world. Even though it has been a year, the top tourism trends from that conference are still relevant today. Here are the top 4 trendiest trends I heard about over and over from presenters.   #1 Mobile Lazlo…

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