Creating Sample Travel Itineraries – Dos and Don’ts

By Rhonda | February 5, 2018
creating sample travel itineraries

Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your destination. Sample travel itineraries are a tactic that we use in destination marketing, primarily in the B2B space. This is a tool that tour operators, travel agents and inbound (receptive)…

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What the heck is a Facebook Pixel?

By Camille | January 26, 2018
What the heck is a Facebook Pixel?

A Facebook pixel is used in Facebook advertising to measure online activities beyond the link click to your website. Measurement and tracking are crucial to successful tourism marketing campaigns and a pixel tracking code is the best way to get precise measurements. Most marketers have experienced pixel measurement elsewhere before. Have you ever sent an…

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The Evolution of Welcome Centers

By Colleen | January 19, 2018
The Evolution of Welcome Centers

Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince visitors to stay a little longer. Visitors often needed to seek out these centers to get brochures and maps, within a destination or at a highway stop on the way.…

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