Top 5 Up & Coming Travel Trends

By Nicole | November 30, 2016
Top 5 Up & Coming Travel Trends

In October, I was a first-time attendee at the Marketing Outlook Forum (MOF), the industry’s leading strategic travel forecast conference, organized by the Travel and Tourism Research Association (TTRA). The event was packed full of information that will help us develop stronger marketing programs for our clients. Below are my picks for the Top 5…

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Top 6 Traits that Successful PR Pros Need

By Colleen | November 18, 2016
Top 6 Traits that Successful PR Pros Need

PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us geniuses while others may call us plain crazy. But there are certain traits that PR professionals need in order to be successful. Passion: Passion is contagious, recognizable and a necessary…

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How to Adapt Your FAMs to a Changing Media Landscape

By Sarah | November 11, 2016
How to Adapt Your FAMs to a Changing Media Landscape

If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization tours) are wildly popular in the tourism industry. And while many tourism attractions and destinations are familiar with the process, there is a right way and a wrong way to plan a media trip.…

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