Social Media Strategy Building Blocks

By Camille | May 26, 2017
social media strategy building blocks

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in Fairport, NY, established in 1974. Break The Ice Media has worked with the winery for over 7 years, creating and executing strategic marketing plans. The social media strategy, just like the…

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Relationship-Building through eNewsletters

By Rhonda | May 19, 2017
Relationship Building through eNewsletters

The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When new accommodations and attractions signaled a growth of tourism assets, the Cayuga County Office of Tourism (aka Tour Cayuga) wanted to expand its outreach into an untapped market by reaching out to group tour operators.…

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Increasing Intent to Travel with Programmatic Buying – not your grandmother’s campaign!

By Nicole | May 12, 2017
Increasing Intent to Travel with Programmatic Buying – not your grandmother’s campaign!

We are huge believers in collaboration and we place high value on research-based marketing campaigns. In other words, we don’t like throwing things at the wall and waiting to see what sticks. Instead, we prefer a strategic approach – we want to know what will stick before making our first move. Knowing this about us,…

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