3 Ways to Reach Canadians with Travel PR

By Sarah | November 6, 2015
3 Ways to Reach Canadians with Travel PR

Canada has been on our minds a lot lately at Break the Ice Media. Last year, we were brought on to a tourism program called A Welcome Surprise! (AWS!) – created to make Canadians aware of Upstate New York as an easy travel destination. Break the Ice was tasked with working directly with Canadian journalists and influencers…

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5 Key Ingredients for Marketing Campaign Success

By Nicole | October 26, 2015

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to start an agency that would assist small businesses in bringing both disciplines together. For 6 years, my team and I have been constantly learning and adapting our skills to integrate…

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Three Childhood Lessons I Learned That Apply to My Internship

By Intern | October 16, 2015

Growing up with five siblings I learned the benefits of teamwork at a young age. Our parents would constantly tell us to do our chores before we could do anything else for the day. This happened so often we ended up creating a system. We’d split up the different tasks, such as who was going…

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