Inspired Collaborations: 1+1 is greater than 2

By Nicole | October 7, 2015

A Google search on collaborative marketing shows 15,800,000 results. Top search results include scholarly articles on “A Collaborative Approach to Marketing” and “Collaborative Destination Marketing” and additional articles from Forbes.com and HuffingtonPost.com. Each article has a slightly different angle on the practice and importance of collaborative marketing. One thing remains constant throughout each, when companies…

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Teaming Up for Destination Marketing

By Sarah | September 18, 2015

Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to learn about the many vacation regions within New York State. I have been fortunate enough to attend several of these media events over the past two years, representing the Finger…

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Easy Research with Online Surveys

By Nicole | August 19, 2015
Easy Research with Online Surveys

I spent three days last month kicking off a research study for our client, the Finger Lakes Regional Tourism Council. The purpose of the study is to increase visitation to the 14 county Finger Lakes Vacation Region through an in-depth destination market analysis and companion strategic marketing plan. We met with stakeholders throughout the Finger Lakes…

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