STRATEGY CREATES IMPACT

We are PR and Digital Marketing Experts in the Travel, Tourism & Hospitality Industry

We are PR and Digital Marketing Experts

in the Travel, Tourism & Hospitality Industry

Helping destination marketers, travel professionals, businesses and organizations:

  • Create Demand
  • Inspire Visitation
  • Foster Connections
  • Drive Conversions & Strengthen ROI

We do so by delivering powerful ideas, focused strategies and measurable tactics and plans.

More Efficiency, Less Waste

With a laser-focused direction and a strong strategy in place, your team will have clarity on the path ahead, even when the path seems uncertain. We know that strategy leads to a deeper connection with your audience through a more authentic brand voice and message.

Our strategic approach to marketing planning provides our clients with a solid market position and a flexible and adaptable roadmap that delivers stronger overall ROI.

Focused On Tourism

By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

Our proximity to gateways New York City and Toronto give us broad media relationships in NYC, Canada, and beyond. We help our clients draw visitors out of gateway cities to get their fair share of the market - and open up visitors' eyes to the possibilities of travel in small and mid-size destinations.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

Tourism Planning Guide: 7 Steps to Creating Your Strategic Marketing Plan

A fresh marketing plan based on data, research and strategic insights will provide you with the right tools to build back stronger. This infographic details the 7 steps we use at Break the Ice Media to create strategic marketing plans for our travel, tourism and hospitality clients. We want you to be stronger at the end of this crisis and planning is the first step in being ready for recovery.

7 Steps to Creating Your Strategic Marketing Plan

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Collaboration Drives Sustainable Tourism

By Colleen Senglaub | March 20, 2024

Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…

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Marketing for Group Travel: Building Solid Relationships with Tour Operators

By Rhonda | March 13, 2024
Marketing for Group Travel: Building Solid Relationships with Tour Operators

Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling your destination or attraction with excited travelers, you’ll need to know how to market effectively to tour operators.  According to ABA Foundation (American Bus Association) the most recent statistics (2022)…

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How to Use AI For Tourism Marketing

By Camille | March 6, 2024
a picture of an island with pixelation on top, with the title in blue lettering "how to use ai for tourism marketing"

Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything we do. Of course, this hot topic is coming up in our meetings with clients and vendors, and internally on our team. Reactions to AI range from excitement to fear,…

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