Changing Perceptions and Moving the Needle in Destination Marketing
In 2016, our team was engaged to develop and execute a multi-year PR campaign promoting Syracuse as the “Official Home of Winter.”
Stepping up and treading lightly to earn coverage for an annual festival
Casa Larga’s annual Purple Foot Festival is a celebration for the start of harvest season. It is one of the winery’s family-friendly events and is a day full of activities, wine seminars, tastings, food, shopping and the big draw: grape stomping. Like any
I spent three days last month kicking off a research study for our client, the Finger Lakes Regional Tourism Council. The purpose of the study is to increase visitation to the 14 county Finger Lakes Vacation Region through an in-depth destination market analysis and companion strategic marketing plan. We met with stakeholders throughout the Finger Lakes…
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The path to a PRism in 2015 started, for us, in August 2014. Nicole, Sarah and I attended the PRism Awards on June 18, 2015, and won a PRism for our work in media relations for the Casa Larga Purple Foot Festival. Here’s how we got there: Casa Larga’s annual Purple Foot Festival is a celebration…
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