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Welcome to Destination on the Left

You've arrived at Destination On The Left - a podcast focused on the travel, tourism & hospitality industry, exploring successful collaborations, creative marketing ideas and best practices. Host Nicole Mahoney interviews Destination Marketers, Industry Leaders, Consultants and businesses in the tourism industry. Listen as we explore consumer marketing programs, travel trade marketing programs, lessons learned and successes achieved for these travel & tourism professionals.

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Episode 371: Leaning into the Uniqueness of a Destination, with JoAnna Haugen

JoAnna Haugen is an award-winning writer, consultant, speaker, and solutions advocate who has worked in communications-related positions in the travel and tourism industry her entire career. She is also the Founder of Rooted, a solutions platform at the intersection of sustainable tourism, social impact, and storytelling. Through Rooted, JoAnna helps tourism professionals decolonize travel experiences…

Episode 370: Transforming Marketing with AI, with Paul Roetzer

Paul Roetzer is the Founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders.…

Episode 369: The Power of Owned Media, with Adam Stoker

Adam Stoker is the Co-Founder, President, and CEO of Relic, a full-service destination marketing agency. For over 15 years, Adam has excelled in the leisure travel, stakeholder engagement, and destination branding spheres. Immersed in the world of tourism, Adam has spent time as a member of the Utah Tourism Industry Association Board. He is a…

Episode 367: Uniting for Success in the Travel Industry, with Nicole Mahoney

This week we’re coming to you directly from the ABA Marketplace in Nashville, where I’m talking to eight amazing travel industry experts about why there’s a sense of energy and forward focus in 2024. They share more about the experiences visitors to their destinations are requesting and dig into the importance of authenticity and making…

Episode 366: Nurturing Relationships in the Tourism and Travel Sector with Nicole Mahoney

This week, the podcast is coming to you from the ABA Marketplace in Nashville, where nearly 3,000 tour and travel professionals convened to learn and network with their peers. From indigenous experiences in Alberta to the revitalization of destinations like Philadelphia and Branson, this episode is packed with valuable perspectives on collaboration, envisioning the future…

Episode 365: Strategies for Finding and Nurturing Your Community, with Nicole Mahoney

Nicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She’s the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched…

Episode 364: Creative Branding and Positioning for DMOs, with Kylie Kullack

Kylie Kullack, the Head of Client Engagement at Struck, is a dynamic leader in the realm of brand transformation. Her extensive experience spans diverse sectors, including destination marketing, outdoor recreation, and biotechnology. Known for her strategic acumen and problem-solving prowess, Kylie consistently empowers her teams to achieve exceptional results. Her impressive portfolio features collaborations with…

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