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Welcome to Destination on the Left

You've arrived at Destination On The Left - a podcast focused on the travel, tourism & hospitality industry, exploring successful collaborations, creative marketing ideas and best practices. Host Nicole Mahoney interviews Destination Marketers, Industry Leaders, Consultants and businesses in the tourism industry. Listen as we explore consumer marketing programs, travel trade marketing programs, lessons learned and successes achieved for these travel & tourism professionals.

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Episode 256: How to Personalize Your Destination Marketing, with Gregory Lim

Greg was previously the CMO at LifeLock. He is a seasoned executive with a unique knowledge of start-ups and how to create an innovative strategy and align it with practical execution to achieve exceptional results. Greg possesses a progressive and diverse background in Marketing (brand management, digital and traditional marketing, business-to-business (B2B) and business-to-consumer (B2C)…

Episode 255: Leaning into Our Core Values, with Nicole Mahoney

With a talent for creating special events that blossomed while working for my dad’s car stereo shop, I got my start in marketing at Frontier Field in Rochester and began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing…

Episode 254: Taking the Road Less Traveled, with Bobbie Goheen

President and CEO of Synthesis Management Group (SMG) Roberta “Bobbie” Goheen is a resourceful and committed leadership expert and Fortune 100 executive coach who promotes positive growth and development environments for individuals, executives, and organizational teams. With more than 25 years of world-class experience, Bobbie is a motivational force who inspires her clients to steer…

Episode 251: Creating a Unique Travel Niche Through Collaboration, with Karolina Guilcapi

Karolina Guilcapi has managed private luxury tours since 2006, endlessly promoting a hands-on travel approach. With a background from Johnson & Wales University, a school dedicated to food and travel, she has been deeply involved in the growth of the tourism industry. Specializing in Latin America, Karolina represented her product at countless trade shows, organizations,…

Episode 250: Embracing New Opportunities for Partnership, with Melanie Esterhuyse

Melanie Esterhuyse was initially employed as the Public Relations Officer (PRO) of De Doorns Cellar in 2000 when the winery joined hands with local DMO, Hex Valley Tourism Association. As the tourist association could not employ someone permanently at the time, Melanie volunteered to step up and assist them and developed a passion for this…

Episode 249: Why Disruption Creates Added Value, with Sherrif Karamat

Sherrif Karamat, CAE, is the President and Chief Executive Officer of PCMA. He also serves as President of the PCMA Foundation and Publisher of Convene magazine. As CEO, Sherrif leads the vision, mission, and promise for PCMA’s global family of brands. He serves the greater business events industry as a prominent business architect, enabling our…

Episode 248: Cannabis Travel Experiences, with Brian Applegarth

Brian Applegarth is a strategic voice and leader in the advancement of cannabis-related travel and tourism. He is the founder of the Cannabis Travel Association – an international non-profit organization that is the united voice of cannabis tourism and travel, Cultivar Strategies – a cannabis-solutions provider for travel destinations, and The Cannabis Trail – a…

Episode 247: Why Vulnerability Inspires Trust, with Clark Twiddy

Clark Twiddy is the President of Twiddy & Company, an asset management and hospitality firm founded in 1978 along the North Carolina Outer Banks. He was raised in Duck, North Carolina, and is a combat veteran of the US Navy and an alumnus of several universities. Clark has served in numerous public, private, government, and…

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