Welcome to Destination on the Left

You've arrived at Destination On The Left - a podcast focused on the travel and tourism industry, exploring successful collaborations, creative marketing ideas and best practices. Host Nicole Mahoney interviews Destination Marketers, Industry Leaders, Consultants and businesses in the tourism industry. Listen as we explore consumer marketing programs, travel trade marketing programs, lessons learned and successes achieved for these travel & tourism professionals.

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Episode 113: Taking the Job Seriously as Director of Fun, with Richard Arnold

Richard Arnold is the Director of Fun at Atlantic Travel and Tours. He is a graduate of Acadia University and has been with Atlantic since 1987.  He is also a member of the board of Travel Alliance Partners, where he serves as treasurer. After working as an employee for many years, Richard took the plunge and…

Episode 112: Staying Focused on Audience and Outcomes, with Dr. Kirsten Ellenbogen

Dr. Kirsten Ellenbogen brings more than 25 years of experience to her role as the third president of Great Lakes Science Center in Cleveland, Ohio. Kirsten’s energetic leadership during the last two decades has advanced informal STEM education. Her leadership activities at Great Lakes Science Center have included the launch of a new strategic initiative,…

Episode 111: A Deep Dive into Travel Improvement Districts, with Tiffany Gallagher

Tiffany Gallagher is eastern USA branch manager for Civitas, where she helps clients form and manage Tourism Improvement Districts. Throughout her career, she has shown a strong commitment to the tourism and business communities. Most recently she served as the President of the Greater Syracuse Hospitality and Tourism Association and currently serves on the New York…

Episode 110: The Power of Conversation, Falling Rock, and Ice Cream, with Fred Bonn

Fred Bonn of New York State Park, Finger Lakes Region, and his management team, oversee 29 facilities across 10 counties. In 2018, Finger Lakes Parks has welcomed over 3. 8 million patrons who enjoyed hiking, swimming, boating, golf, and camping. Prior to joining New York State Parks, Fred served as the director of the Ithaca-Tompkins County…

Episode 109: Enjoy Some Wine with Your Travel Marketing, with Sam Filler

Sam Filler serves as the executive director of the New York Wine and Grape Foundation, the main trade association responsible for statewide investments in research and promotion on behalf of the New York wine and grape industry. He previously served as director of industry development at Empire State Development. In that role, Sam worked closely…

Episode 108: At the Intersection of Culture and Tourism, with Tami Brown

Tami Brown currently serves as the General Manager for the Greater Cleveland Aquarium, the only independent aquarium in Ohio. Tami promotes the tenets of “servant leadership”, and her fascinating career path has wound between the arts and culture industry and the travel and tourism industry, giving her unique insights into both. Tami has spent her…

Episode 107: Telling Loudoun County’s Story, with Beth Erickson

Beth Erickson has served as the President and CEO of Visit Loudoun since 2014. Visit Loudoun is in Loudoun County, Virginia and in 2016 alone, they generated almost $1.69 billion in travel spending and supported more than 17,000 jobs in the travel industry and adjacent businesses. Prior to her current position with Visit Loudoun, Beth…

Episode 106: Your Guide for Marketing in 2019, with Nicole Mahoney

Putting a marketing plan together may seem like a daunting task, competing with your daily must-do list and everything else vying for your attention. But without a plan, you are just wandering in the desert and hoping for outcomes you haven’t clearly defined. Planning is a necessity in order to grow and sustain your business.…

Episode 105: Doing PR Like a Method Actor, with Nancy Marshall

Nancy Marshall has been doing PR since the early 1980s. She founded her agency, Marshall Communications, in 1991 serving tourism and especially outdoor recreation clients. Since then, her agency has grown significantly and now her and her team handle the state of Maine Office of Tourism and state of Maine Department of Agriculture, as well…