Welcome to Destination on the Left

You've arrived at Destination On The Left - a podcast focused on the travel and tourism industry, exploring successful collaborations, creative marketing ideas and best practices. Host Nicole Mahoney interviews Destination Marketers, Industry Leaders, Consultants and businesses in the tourism industry. Listen as we explore consumer marketing programs, travel trade marketing programs, lessons learned and successes achieved for these travel & tourism professionals.

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Episode 105: Doing PR Like a Method Actor, with Nancy Marshall

Nancy Marshall has been doing PR since the early 1980s. She founded her agency, Marshall Communications, in 1991 serving tourism and especially outdoor recreation clients. Since then, her agency has grown significantly and now her and her team handle the state of Maine Office of Tourism and state of Maine Department of Agriculture, as well…

Episode 103: Making Accessibility Second Nature, with Cory Lee

Cory Lee is a travel blogger and advocate accessibility to accommodate disabilities of all kinds. At a young age, Cory was diagnosed with spinal muscular atrophy, but that certainly did not diminish his desire to travel. He has visited destinations on six of seven continents (Antarctica is still on the to-visit list!) Since starting his…

Episode 102: Doing Sports Travel Right, with Jay Smith

Jay has been in the travel industry since 1974, beginning his career operating camping programs for students throughout North America. Jay moved to Massachusetts in 1987 with his family and shortly after started up Sports Travel and Tours. The business first began with group trips primarily for baseball and expanded quickly to include most other…

Episode 101: The Travel Industry by the Numbers, with David Huether

David Huether currently serves as the Senior Vice President of Research at the U.S. Travel Association. In this role, David manages the association’s economic, tourism marketing and advocacy research programs. The U.S. Travel Association is a national non-profit travel advocacy organization working within all aspects of the travel and tourism industry, generating $2.4 trillion in…

Episode 100: Celebrating One Hundred Episodes, with Nicole Mahoney

Nicole Mahoney is the host for the Destination on the Left podcast. She is also the CEO of Break The Ice Media, the travel and tourism marketing agency she founded in 2009. Break The Ice Media specializes in working for clients in the travel and tourism industries, through the strategic use of public relations, social…

Episode 99: Keeping Things New But Timeless, with Justin Osbon

The travel industry is changing all the time. But some things are timeless. The challenge is to meet the evolving needs of clients, but retain all of the standards of good customer experience that are indeed timeless. On this episode of Destination on the Left, we talk with a true practitioner of this art. Justin…

Episode 98: Becoming a Destination United, with Adam Johnson

In a region with a lot of tourism opportunity, sibling rivalry is just part of the dynamic of working together. Even more so with metropolitan areas in close proximity: like the two Kansas Cities, or Dallas/Fort Worth, or my guest’s hometown of St. Paul and Minneapolis. On this episode of Destination on the Left, Adam…

Episode 97: The Simple Art of the Desk-Side Visit, with Sarah Blackwell

Getting influencers and travel writers to pay attention is a great way to showcase what you are offering to the travel and tourism public. Bringing them onsite and having them write about your organization can be a big public relations win. But how do you make the connection? Email and phone calls are hit-or-miss at…