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Welcome to Destination on the Left

You've arrived at Destination On The Left - a podcast focused on the travel and tourism industry, exploring successful collaborations, creative marketing ideas and best practices. Host Nicole Mahoney interviews Destination Marketers, Industry Leaders, Consultants and businesses in the tourism industry. Listen as we explore consumer marketing programs, travel trade marketing programs, lessons learned and successes achieved for these travel & tourism professionals.

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Episode 179: The Rebirth of the Waco Brand, with Carla Pendergraft

Carla Pendergraft is originally from Minneapolis, Minnesota. She has a B.A. degree from the University of California, Santa Barbara, and has a master’s degree in business from Texas State University. Since 1990, she has worked for the Waco Convention Center and Waco Convention & Visitors Bureau, first in the convention sales area and for the…

Episode 178: The Growth of the Virginia Wine Industry, with Rebekah Greenhill

Rebekah Greenhill is the director of sales and marketing at Greenhill Winery & Vineyards in Middleburg, Virginia. She and her husband, David Greenhill, also own and operate Middleburg Life magazine and Greenhill Stables. They are based in Middleburg during the summer and Wellington, Florida in the winter for the equestrian and polo season. In this…

Episode 177: Storytelling with Data, with Andria Godfrey

For ten years Andria has been leading DMO strategy and development by working with the travel industry to navigate the world of data and analytics. Currently, Andria serves as Senior Director of Tourism and Hospitality at ADARA, providing strategic direction and drives cross-team decision making to grow enterprise opportunities in the Americas. Along with her…

Episode 176: The Invisible Burden of Tourism, with Tanner Knorr

Tanner Knorr manages EplerWood International’s new business, develops the newsletter, and continues to build a presence for the company via public relations, social media, and events. Tanner holds a Bachelor’s in Archaeology and a Master’s in Administrative Studies, concentrating in Economic Development and Tourism Management from Boston University. He was also a Teaching Assistant at…

Episode 175: Marketing a Zoo in Music City, with Jim Bartoo

Jim Bartoo has been the director of marketing and public relations at Nashville Zoo since 1999. During that time, he has seen the Zoo grow from local awareness to national and international recognition with more than 1.2 million guests visiting in 2019. Before coming to Nashville, Jim spent seven years marketing the Columbus Zoo in…

Episode 173: Market Research: A Roadmap Through a Pandemic, with Amir Eylon

A thirty-plus year veteran of the Travel & Tourism industry, Amir leads the entire Longwoods International team responsible for the development and execution of all facets of the organization – from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA,…

Episode 172: Leadership in Times of Crisis, with Nicole Mahoney

In this solocast episode of Destination on the Left, BTI’s Nicole Mahoney shares her thoughts surrounding the impact of the Coronavirus on travel and tourism since the pandemic took hold. She discusses the components of great leadership and mental strength and explains the importance of each in times of crisis. What You Will Learn in…

Episode 171: Proactive Steps for DMOs Facing Coronavirus, with Nicole Mahoney

In this solocast episode of Destination on the Left, Nicole lays out some of the frameworks and strategies that have helped BTI maintain its composure as we respond to the initial fallout of the Coronavirus Pandemic. What You Will Learn in This Episode: BTI’s initial thoughts on the Coronavirus Pandemic How the Coronavirus Pandemic is…

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