Welcome to Destination on the Left

You've arrived at Destination On The Left - a podcast focused on the travel and tourism industry, exploring successful collaborations, creative marketing ideas and best practices. Host Nicole Mahoney interviews Destination Marketers, Industry Leaders, Consultants and businesses in the tourism industry. Listen as we explore consumer marketing programs, travel trade marketing programs, lessons learned and successes achieved for these travel & tourism professionals.

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Episode 92: Getting on Board for Group Travel, with Nick Calderazzo

The field of travel and tourism is ever changing. Adaptation and collaboration are a part of the territory to stay relevant and to stay in business. Group touring has been a segment of the industry where adaptation has been especially necessary. Finding new alliances, experimenting and learning from both successes and flops – it’s all…

Episode 91: Historic Significance, Current Relevance, with Jim Donahue

In any competitive landscape, keeping a legacy cultural institution relevant is a challenge. Keeping it relevant while retaining the original vision is an even greater challenge. For many in the travel and tourism industry, we’re always looking to strike a balance between differentiation and collaboration. We really need both to thrive. In New England, where…

Episode 90: Inviting the World to Play, with Shane Rhinewald and Karen Dodson

What do you do when a destination is perceived as being geared toward a certain age group or other segments of the population? That has been one challenge for the Strong Museum of Play in Rochester, New York. In a market like Rochester, with plenty to keep children and adults occupied, capturing attention even with…

Episode 89: Data-Driven Travel Marketing, with Erin Francis-Cummings

As businesses, we live or die on data. Understanding the market, understanding who is coming to our destination, who is interested but doesn’t know enough to make a decision – these pieces of information are vital to our ability to thrive in travel and tourism. But gathering and interpreting this data is a challenge for…

Episode 88: Shattering Stereotypes and Misconceptions in Tourism, with Beth Duane

Can a small niche destination become a regional anchor destination? That’s an apt description of the Corning Museum of Glass. Promoting any destination takes creativity and hard work. Our guest in this episode brings both to her work, and examples of both for us to learn from. In this episode, we talk with Beth Duane…