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Welcome to Destination on the Left

You've arrived at Destination On The Left - a podcast focused on the travel and tourism industry, exploring successful collaborations, creative marketing ideas and best practices. Host Nicole Mahoney interviews Destination Marketers, Industry Leaders, Consultants and businesses in the tourism industry. Listen as we explore consumer marketing programs, travel trade marketing programs, lessons learned and successes achieved for these travel & tourism professionals.

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Episode 152: The Lakeside Rental Business, with Brian Zerges

Brian Zerges is a Licensed Real Estate Broker and sole owner of Finger Lakes Premier Properties (FLPP) for the last 25 years. After earning a BA from t0he Rochester Institute of Technology, Brian spent over seven valuable years as a Licensed Real Estate Broker in California specializing in commercial sales, syndication and property management. These…

Episode 151: Opportunity in the Chaos of Tourism Marketing, with Humphrey Ho

As the U.S. managing director for China’s largest independent advertising agency, Humphrey Ho helps American brands reach their ever-growing base of Chinese consumers. Spearheading the opening of Hylink‘s American headquarters in Santa Monica, where he resides, Humphrey has scaled the operation up to 40 employees and secured the company’s key spots with industry leaders like…

Episode 150: Driving Curiosity Using Marketing Technologies, with Dan Janes

Dan Janes is the CEO of Madden Media, a destination marketing agency focused on increasing tourism and workforce attraction for communities across the country. Like many in this industry, Dan comes from a unique background, first as an Army officer and West Point graduate and then a successful entrepreneur in a big data and analytics…

Episode 149: NYS Awards Series 2 Episode 2

The 2019 NYS Tourism Excellence Award winners will be honored at the New York State Tourism Industry Association’s annual meeting on September 27. I had the privilege of talking to each of the winners about their award-winning programs, how those programs impacted tourism in their area and what they learned from being part of the…

Episode 148: NYS Awards Series 2 Episode 1

The 2019 NYS Tourism Excellence Award winners will be honored at the New York State Tourism Industry Association’s annual meeting on September 27. I had the privilege of talking to each of the winners about their award-winning programs, how those programs impacted tourism in their area and what they learned from being part of the…

Episode 147: Rebranding and Other Unique Tourism Strategies, with Judi Hess

Judi Hess is the Director of Visit Binghamton, a position she has held since June 2016. Prior to her promotion, Judi was the Manager of Tourism & Special Events for over 20 years. Visit Binghamton is a department of the Greater Binghamton Chamber of Commerce that is focused on increasing tourism in Broome County. Visit…

Episode 146: Putting People First and Brewing Great Beer, with Suzanne Olson

Creating a great customer experiences with hospitality, food and beverage has been a passion of Suzanne’s since her very first job. Suzanne is always looking for ways to bring new and interesting experiences to guests, and that is what she brings to Red Shed Brewery. As head of innovation and marketing, Suzanne seeks to be…

Episode 145: Merging History With Today at Your Destination, with Jim Walter

Jim Walter has been in the Destination Marketing world for the past 16 years. He got his start leading Madison County Tourism in upstate NY for 10 years as its executive director. For the past six years, he has led the sales and marketing efforts for Visit Cheyenne in Wyoming. He is a former president…

Episode 144: Build Experiences They’ll Never Forget, with Josh Collins

Josh Collins has a background grounded in live entertainment and experience design. He helps brands develop better rhythms of connecting with their audiences both online and off. After 15 years of traveling the world with brands like Stevie Wonder, The Roots, John Legend and more, Josh was attracted to take over and lead the Visit…

Episode 143: Be Creative and Collaborate in Travel Marketing, with Kevin Costello

Kevin Costello is the President of the Steuben County Conference and Visitors Bureau, the official tourism promotion agency for Steuben County, NY. Kevin manages a team of five tourism professionals who tell the destination’s story with a strategic and research-based approach to increase accommodation occupancy and tourism expenditures within Steuben. In his previous position, Kevin…

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