DOTL VS

April 1-3, 2020 

Tourism Marketing Revolution, a FREE 3 day summit to keep up to date on changes that are driving the future of the travel and tourism industry.

In the rapidly changing world of tourism, it is hard for marketers to keep up and adapt.

How do you stay ahead of the tourism marketing curve?

What changes are driving the future of the industry and how can you be sure you are tracking with them to keep your organization moving forward?

There are so many new digital tactics out there, which ones will help keep your destination or organization relevant?

The 12 presentations from this virtual summit will provide you the direction you need to stay ahead of the tourism marketing revolution in 2020 and beyond.

12 presentations designed to give you actionable information in 20 minutes.

Get your questions answered during a 10 minute Q&A following each presentation. 

Put what you're learning into action with free worksheets from each presentation.

Get free access for 30 days to watch the presentations after they go live.

Day
Hour
Minute
Second

✓3 days

12 presentations

Actionable information

April 1 - 3

Destination On The Left
Virtual Summit

Tourism Marketing Revolution

Stay up to date on changes and trends in digital marketing, travel trade marketing and niche audiences. Learn from the experts!

Meet the Experts

Now the part you have been waiting for. Here are the amazing presenters that we have lined up for the summit. We have designed this summit around three themed days: Digital Marketing, Travel Trade Marketing & Niche Marketing.

We have invited experts from all three of these areas to present, many of them are past guests on our podcast Destination on the Left. You will find their podcast episode link and presentation below if you want access to even more great content before the summit. Stay tuned for specific presentation titles!

Digital Marketing

Jennifer Barbee
Destination Innovate

Destination Marketing: Strategies for getting through a pandemic
Listen to podcast episode 120 

Andria Godfrey
ADARA

Post-pandemic Marketing: future proofing for the evolving world of travel

Dan Janes
Madden Media

Respoonsible Marketing
Listen to podcast episode 150

Adena Miller
Break The Ice Media

Webinar Best Practices

Travel Trade Marketing


Jesse Aujla
Groupstr

Using Technology for Increasing Tour Operator efficiency & profit

Sally Barry
Industry Expert

5 Steps to Get More Group Tours
Listen to podcast episode 118

Rose Hapanowich
DestinyUSA

Travel Trade Show Marketing Insights
Listen to podcast episode 30

Rhonda Vaccaro
Break The Ice Media

Getting Your Business Group Ready
Listen to podcast episode 95

Niche Marketing

Josiah Brown
The New York Sherpa

Comsumer First Marketing for Tourism
Listen to podcast episode 49

Glenn Clark
Craft Beverage

Creating an Unforgettable Brand for your Tourism or Craft Beverage Destination 
Listen to podcast episode 4


    Erik Wolf
World Food Travel Association

Food Tourism Marketing in a Post-Pandemic Era
Listen to podcast episode 64

Rainer Jenss
Family Travel Association

Focus on Family Travel
Listen to podcast episode 33

 

 

 

Your goal is to create and lead tourism campaigns designed to deliver incremental visitors to your community, attraction or business.

Adapting quickly, adding new ideas and tools to your toolbox and staying ahead of the curve will help you continue to drive visitation

You want to:

Learn what’s new in tourism marketing

Keep up to date on changes that are driving the future of the industry

Gain ideas for reaching new audiences

The Destination on the Left Virtual Summit is going to teach you how to do all of those things and more.

Tourism Marketing Revolution

12 experts over 3 days will share their tactics, strategies, tools and insights along with real life examples

So you can stop...

Wondering if your latest marketing programs are on the right track, you will be up to date on the latest tactics and have a clearer picture of where your marketing can go in the future.

Worrying about falling behind and losing traction with your tourism marketing.

Wasting your time thinking about new audiences by providing you with new ideas and approaches to target different niches.

It’s time to embrace the tourism marketing revolution and learn from those who are working in the field and staying ahead of the curve every day.

Meet Your Summit Host:

Nicole Mahoney

Destination On The Left Podcast Host and CEO, Break the Ice Media

The Details

When

The Destination on the Left Virtual Summit will run from Wednesday, April 1 through Friday, April 3. 

Where

From the comfort of your own office, home or wherever you like to consume educational content. The best news about the where is that there is no travel, no hotel nights required and no evenings away from your family.

Presentations

Presentations will go live at their time slot according to the summit schedule. They are 20 minute pre-recorded videos that offer a variety of slides, voice and maybe even a little video. Each presenter will be available for a 10 minute live Q&A immediately following the scheduled time slot. There will be a downloadable worksheet with each presentation. The presentations will be live for 24 hours to encourage you to stop waiting for the right time and take action along with hundreds of other tourism marketing professionals.

Connect

As a summit participant you will have access to a private Facebook group where we’ll be connecting with one another before, during and after the summit. Presenters will be jumping in and out of the Facebook group as well. This will be a great forum for connecting with each other, asking questions and sharing ideas.

Q&A

Throughout each day we will have Q&A threads in the Facebook group for each presentation where you can ask each other and the presenter questions. In addition there will be a live Q&A for ten minutes following each presentation time slot.

Plan Your Viewing Schedule

12 presentations in 3 days can be a lot of content to consume all at once. Take a look at our timeline to plan your summit schedule!

All presentations are in EST.
APR 2020 Schedule_2

Meet Your Host - Nicole Mahoney

Nicole Mahoney Solocast Episode #4

Nicole Mahoney,

 Destination On The Left Podcast Host and CEO, Break the Ice Media

Hi! I’m Nicole Mahoney, founder of Break the Ice Media a marketing agency focused on tourism marketing and host of the popular podcast, Destination on the Left.

 

Break the Ice Media was launched in 2009, with a focus on helping organizations and businesses in the tourism industry attract more visitors. At its core, BTI is a marketing communications firm with a strategic approach to content marketing that includes public relations, social media marketing, digital advertising, video marketing, search engine optimization and more. By telling the stories of our client’s brands, we help them engage with their target audiences and drive visitation to their destinations. This hyper focus has resulted in 13 awards and industry recognition just since 2017.

 

In October 2017, I launched Destination on the Left, a podcast focused on the travel and tourism industry, exploring successful collaborations, creative marketing ideas and best practices. Each week I interview destination marketers, industry leaders, consultants and businesses in the tourism industry and every week I learn something new. 

 

I believe that the travel and tourism industry is a core economic driver for every community. My vision is to enable travel and tourism professionals to be better at accomplishing their goals in order to have a greater impact within the communities they serve. I would like my legacy to be one that has served this industry in such a way that we have created a positive impact on the economy and there are stronger communities because of it. 

 

The Destination on the Left virtual summit is another way for us to help you become better tourism professionals and I am excited for the content of the upcoming online event. 

I am grateful for all of the presenters who have agreed to take this journey with me and offer this amazing content to all of you.

 

I hope you will join us!

Brought To You By: Break The Ice Media

FAQ

Yes! If your role within your organization touches tourism marketing, this summit is for you.

That could be someone who works at a DMO, CVB or TPA (for our NYS friends). Or you could be a marketing professional at a museum, cultural institution, or attraction. Or you could be a business owner or marketing director at a business that relies on the visitor economy such as a winery, brewery, cidery, food producer, bed & breakfast, tour guide, retail shop, or restaurant. 

 

 

April 1-3, 2020

Learn from 15 experts over 3 days about what's new in digital, travel trade and niche marketing. Keep up to date on the Tourism Marketing Revolution while gaining ideas to reach new audiences.