How to Reach Your Ideal Customer Base with Digital Marketing, with Camille Zess

Episode 305: How to Reach Your Ideal Customer Base with Digital Marketing, with Camille Zess

Camille uses her creative magic with words combined with strategy to create and execute high-quality marketing campaigns for Break the Ice Media’s clients. She approaches projects by looking at the big picture, whether as a project manager, writer, or problem solver. She oversees accounts and provides strategic direction for destination clients and their stakeholders, as…

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A Creative Way to Market Secondary Cities, with Kathy Condon

Episode 304: A Creative Way to Market Secondary Cities, with Kathy Condon

Kathy Condon is a travel writer who has visited 29 countries, 49 States, and 16 islands. She formally trained throughout the nation on face-to-face networking. When the pandemic hit, she made the decision to become a travel writer and made a solid base while sequestered at home. Now Kathy is using her face-to-face networking skills…

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Creating Joyful Experiences, with Alex Bickers

Episode 303: Creating Joyful Experiences, with Alex Bickers

Alex Bickers, President and Creative Director of Reveal Events Group, is an award-winning event producer and creative consultant. He is driven by creating the best experience for his clients, team, and, ultimately, the audience. In September 2020, he was named the Meeting Planners International (MPI) BC Chapter Event Planner of the Year. In April 2021,…

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Distilling Puerto Rican Sunshine, with Leah Chandler

Episode 302: Distilling Puerto Rican Sunshine, with Leah Chandler

Leah is the Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico. As CMO, Leah is responsible for providing strategic marketing leadership for the organization, overseeing the DMO’s paid media, creative, public relations, brand development and management, and digital strategy. Before her move to San Juan, Leah was the Chief Marketing…

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Why a Narrow Doorway Invites Opportunity, with Alvaro Meléndez

Episode 301: Why a Narrow Doorway Invites Opportunity, with Alvaro Meléndez

Alvaro is a Creative with diverse talents and accomplishments. He co-founded CRANT, a creative machine learning company that has become one of the most innovative companies in Brand Intelligence Marketing today. They have developed an AI-backed platform that helps brands improve their Brand Love and DEI (Diversity, Equity, and Inclusion) strategies by using machine learning…

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A Picture Perfect Destination: How to Market Your Region as a Film Location, with Willma Harvey

Episode 300: A Picture Perfect Destination: How to Market Your Region as a Film Location, with Willma Harvey

Willma Harvey has more than 25 years experience in the tourism industry. She is Director of Sales and Business Development for River Parishes Tourist Commission in Louisiana. Proud to be born and raised on the Mississippi Gulf Coast, Willma is passionate about her region and promoting destinations. She has her Master’s Degree in English and…

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Connecting the Dots Between Actions and Outcomes, with Jay Kinghorn

Episode 299: Connecting the Dots Between Actions and Outcomes, with Jay Kinghorn

Jay Kinghorn leads Zartico’s data and analytics team, helping destination marketing organizations (DMOs) use data-centered insights to market and manage their destinations more effectively. Zartico’s mission is to provide the clearest perspective of the visitor economy. As the world’s first Destination Operating System®, Zartico combines science, technology and domain expertise to create SMART destinations and…

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Sharing Data to Enhance the Customer Journey, with Scott Garner

Episode 298: Sharing Data to Enhance the Customer Journey, with Scott Garner

Scott is a longtime travel industry data guru, having served in senior executive roles at United, Adara, and Orbitz. He was instrumental in the founding of Orbitz and is CRO at Journera, which has been recognized as one of the World’s “10 Most Innovative Travel Companies“ by Fast Company and a “Technology Pioneer” by the…

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How a Pandemic Pivot Led to a Brand New Business, with Michelle Ng

Episode 297: How a Pandemic Pivot Led to a Brand New Business, with Michelle Ng

Michelle Ng brings people closer together by creating rewarding experiences through her two businesses – Vancouver Foodie Tours and Granville Island Gifting. Forbes has named Vancouver Foodie Tours one of the top 9 food tours in the world. They offer food walking tours, introducing guests to the culinary gems, vibrant cultures, and history that make…

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How Creating a Marketing Framework Helps You Stay On-Message, with Kelly Blazosky

Episode 296: How Creating a Marketing Framework Helps You Stay On-Message, with Kelly Blazosky

Kelly Blazosky is President of Oneida County Tourism & Founder/Partner of Adirondack Barrel Cooperage. She is an experienced President with a demonstrated history of working in the non-profit organization management industry specializing in Destination Marketing. Kelly is skilled in Nonprofit Organizations, Advertising, Marketing Strategy, Public Speaking, and Tourism. On this episode of Destination on the…

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