Creating Joyful Experiences, with Alex Bickers

Episode 303:

Alex Bickers, President and Creative Director of Reveal Events Group, is an award-winning event producer and creative consultant. He is driven by creating the best experience for his clients, team, and, ultimately, the audience.

In September 2020, he was named the Meeting Planners International (MPI) BC Chapter Event Planner of the Year. In April 2021, he was listed for the second time as one of the top 250 Canadian Event Professionals by BizBash, and the top 30 Canadian Event Producers and Designers. In July 2002, Alex was named Event Professional of the Year by the International Live Events Association (ILEA) Vancouver Chapter.

In 2019, Alex was awarded the coveted title of Canadian Event Professional of the Year by The Canadian Event Industry Awards, which are the hallmark of achievement in the Canadian event and meeting industry.

On this episode of Destination on the Left, I talk with Alex Bickers about his 25 years in the events industry and why he loves creating joyful experiences for his guests. He shares his outlook on virtual and hybrid, and live events in the future. We also dig into community building, and Alex describes some fabulous celebrations hosted by and for the Vancouver event industry.

What You Will Learn in this Episode:

  • The philosophy behind the Reveal Events Group
  • The event that kicked off Alex’s fascination for live-scale productions
  • Why creating joyful experiences is at the core of what Alex and his team do
  • How events organizers are demonstrating their creativity in the meetings industry space
  • How the events industry has changed in the post-COVID-19 world and whether the innovations we’ve seen are here to stay
  • Why we’re seeing such massive demand for a return to in-person events, particularly in the run-up to Christmas 2022
  • A specific example of how Reveal Events Group has innovated at the World Indigenous Suicide Prevention Conference to support attendees
  • How to connect with Alex and his team

Using Technology Creatively

The technology that enables us to serve clients’ needs in a very tailored way has come on in leaps and bounds, and the way people work today means that event organizers can work around the needs of several different subsets of event attendees.

On the podcast, Alex describes the pent-up demand for live events and the effect on people of having to miss out on in-person interaction. We talk about the huge demand in 2022 for face-to-face conferences and hybrid events, and Alex shares the kinds of creative touches that event producers are making to differentiate themselves from the competition.

Global Relationships

We discuss the upsides of being forced to develop global relationships due to the pandemic and how the Reveal Events Group has been able to create some exciting projects. Alex shares that his company has been able to establish bonds with organizations in the UK, Asia, and Australia because much of the world has turned to virtual events for so long. Now, there are no borders for businesses — from their studio in Vancouver Reveal they can work their magic across the world.

Themed Events

Alex also shares his opinions on the importance of collaboration in the travel and tourism industry. He gives a fantastic example of one of the collaborations in which he has been involved — the Vancouver event industry holiday party dating back to his time as President of the International Live Events Association (ILEA). Alex discusses how the team was able to bring together professionals from across the industry to create fabulous themed events, even inviting guests through the wardrobe into the fictional snowy world of Narnia to celebrate the winter holidays.


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