Episode 4: You Need to Tell the Right Story, with Glenn Clark

Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in Rochester, New York. Crafting A Brand helps businesses and organizations build long-lasting brand strategies to differentiate their products in competitive marketplace through engaging brand communications tactics (like marketing collateral, packaging, logos, video, online communications and more) that help consumers understand what’s special and unique about your brand. Glenn has worked at ad agencies in Boston, Syracuse and Rochester, and in 2001 he played an integral role in launching the Vine Design design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his marketing firm in 2003, and in March 2018 he rebranded the firm as Crafting A Brand to provide branding and marketing services to beer, wine, spirits and cider producers.

What you’ll learn about in this episode:

  • Why he started his company
  • How he got its foothold in the travel and tourism industry
  • What Glenn did for a skiing location in a year with no snow
  • How telling the right story allowed Glenn to help a coffee shop stand out
  • Why you need to work on the business, not in the business
  • What Glenn is doing with the craft beverage industry
  • How to create a powerful, memorable brand through authentic marketing
  • Why it’s important to connect in person — not just on social media
  • The creative branding blogs that Glenn has launched

Ways to contact Glenn:

Resources: