Episode 17: How to Work with the Media to Change Public Misconceptions, with Mike Linehan
This episode is a little different from most. We will be hearing from a tireless advocate and NYS tourism industry promoter, Mike Linehan. This interview was recorded in October 2016. Mike was gracious in volunteering to be one of Destination on the Left’s first interviews. He was very patient with me and my audio team as we were learning the ropes of podcast production.
Mike and I had a fantastic conversation and he shared many insights from his 30 years in the tourism industry. The audio from our interview however didn’t record properly and most of the interview was unusable. Mike was very kind when I explained what had happened and offered to reschedule so that we could get a good audio file. Unfortunately, our schedules did not align and Mike passed away unexpectedly on February 15, 2017.
Mike’s vision, his tenacity, his insights, his humor are part of the foundation of tourism in New York State. So, I went back to that bad recording and found 20 minutes of our conversation that I want to share with our listeners. We can all continue to learn and benefit from Mike Linehan.
Mike Linehan served as President and Chief Executive Officer of the Yates County Chamber of Commerce for 24 years. Born in Hammondsport, NY, Mike settled in Penn Yan, NY after spending several years in the state of Colorado.
Mike’s formal training included courses of study at St. John Fisher College, Corning Community College, Finger Lakes Community College and the Institutes for Organization Management at the University of Oklahoma, where he was a graduating member of the Class of 1999.
Mike was a member of: the Keuka College Community Associates Board serving as Chair since 2000; NYS Tourism Industry Association where he served as past president; Benevolent and Protective Order of Elks; Loyal Order of Moose; Finger Lakes Regional Tourism Council where he served as Chair; Finger Lakes Wine Country Tourism Marketing Association where he served as Chair and the Chamber Alliance of New York State.
In his spare time, Mike enjoyed cooking, gardening, and boating on the Finger Lakes. He lived in Penn Yan with his wife, Molly, daughters Meaghan and Morgen, and dogs Moses and Maggie.
What you’ll learn about in this episode:
- The challenge that arose after Penn Yan was flooded in May 2014 and how they overcame the public misperception that Penn Yan was closed after the media focused on the damage of the flood
- Penn Yan’s efforts to redevelop the waterfront that Mike was beginning to focus on in October when we conducted this interview
- Why dissenting opinions are so important in achieving the best final product
- Examples of working within regulations and working to get onerous regulations lifted
- The importance of visiting your elected officials when they’re home in your district