Marketing Ohio’s Largest Playground, with Scott Hutchinson

Episode 170:

Scott Hutchinson is the Director of Marketing & Communications for the Warren County Convention & Visitors Bureau and has been with the WCCVB since June of 2014. Scott oversees the bureau’s marketing efforts, managing its advertising and public relations campaigns, as well as the production of its blog content, e-newsletters, and annual Visitors Guide. Prior to joining the WCCVB, Scott held roles with the Cincinnati Enquirer, the Western & Southern Open and Ryan Partnership – a creative agency in Columbus, Ohio. He also had the opportunity to serve as a correspondent at the 2012 Summer Olympic Games. Scott is a graduate of the E.W. Scripps School of Journalism at Ohio University and a resident of Cincinnati.

In this episode of Destination on the Left, Scott dive’s into the strategy that has brought Warren County upwards of twelve million visitors annually. He discusses the inspiration behind the “Ohio’s Largest Playground” brand, and he talks about what’s in store for the future of WCCVB.

What You Will Learn in This Episode:

  • Scott’s journey into the travel and tourism industry
  • How WCCVB’s marketing strategy reflects the qualities that define Warren County
  • What Scott’s team at WCCVB has done to make Warren County stand out from the crowd
  • The inspiration and meaning behind the “Ohio’s Largest Playground” brand
  • How WCCVB has tapped into the youth and amateur sports travel market
  • Lessons and best practices Scott took away from bringing a major sporting event to Warren County
  • How WCCVB portrays their community events through their PR and marketing efforts

Warren County Has Something for Everyone

As the director of marketing and communications for the Warren County Convention and Visitors Bureau, Scott Hutchinson oversees the bureau’s marketing, advertising, public relations, and content creation. Warren County, Ohio is nestled in between Dayton and Cincinnati, so Scott is presented with both unique opportunities and challenges as he tries to make the Warren County travel experience stand out. He has already separated Warren County from the pack by rebranding the destination as “Ohio’s Largest Playground.” But Scott and his team plan to drive even more visitor traffic this year when they open a brand new multi-purpose sports complex that will serve as a central hub for youth sports organizations and their families.

Telling Warren County’s Story

Scott cherishes the privilege to promote the place where he built his entire life, and he has done an outstanding job telling Warren County’s story. Warren County is most known for King’s Island, but there is a ton of activity beyond the amusement park. The region welcomes approximately twelve million visitors annually and it continues to grow thanks to Warren County’s close proximity to Dayton and Cincinnati. The Warren County Convention and Visitors Bureau has played a significant role in the recent spike of visitors, and they continue to drum up new and innovative campaigns that capture the defining qualities of this unique area.

Ohio’s Largest Playground

While many destinations hone in on one defining characteristic to build the foundation of their marketing strategy, Warren County has done the exact opposite. In fact, the abundance of attractions is Warren County’s biggest strength, and the seemingly endless list of things to do is the inspiration behind the “Ohio’s Largest Playground” brand. They have the state’s second-largest winery, oldest hotel, oldest restaurant, and they even hold a global tennis tournament every summer. With that, we are only scratching the surface of what Warren County has to offer. Scott and his team have embraced the notion that Warren County has something for everyone, and with their central location, they are within a day’s drive for over 60% of residents in the United States.

Episode Transcript

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