Episode 166:

Listed on Inc.’s listing of the Top 50 Leadership and Management Experts in the world, and #1 on Huffington Post’s 12 Business Speakers to See, Steve Farber is a bestselling author, popular keynote speaker, and a seasoned leadership coach and consultant who has worked with a vast array of public and private organizations in virtually every arena.

Farber is the former vice president of legendary management guru Tom Peters Company and is the founder and CEO of The Extreme Leadership Institute, an organization devoted to helping its clients develop award-winning cultures and achieve radical results. The Institute’s team has helped over 25 companies earn a ranking on the Best Places to Work list.

Farber’s third book, Greater Than Yourself, debuted as a Wall Street Journal and USA Today bestseller. His second book, The Radical Edge, was hailed as a playbook for harnessing the power of the human spirit. And his first book, The Radical Leap: A Personal Lesson in Extreme Leadership, was named one of the 100 Best Business Books of All Time.

His much-anticipated new book, Love is Just Damn Good Business, published by McGraw-Hill, is available now.

Farber is a member of the exclusive Transformational Leadership Council, and his column, The Extreme Leadership Chronicles, runs frequently on Inc.com.

In this episode of Destination on the Left, Steve Farber, founder and CEO of Extreme Leadership, joins us to talk about his new book, Love is Just Damn Good Business. Steve breaks down the fundamental framework that inspired his book and explains why love is a key element of good business practices.

What You Will Learn in This Episode:

  • Steve’s journey into leadership coaching and what leadership means to him
  • What is extreme leadership and how you can use Steve’s principles in the travel and tourism industry
  • Why the quality of leadership separates good companies from not so good companies
  • Why love is a fundamental element of good business practices
  • The elements of LEAP
  • How love can be used to achieve greater levels of productivity in collaborative environments

Beyond Position and Title

Steve Farber is a best-selling author, a keynote speaker, and a veteran leadership coach whose framework in The Radical Leap has inspired entrepreneurs across the country to realize their dreams. His new book, Love is Just Damn Good Business, builds on the principles in the Radical Leap and explains why love is a fundamental element of good business practices. Like Steve says, “do what you love in the service of people who love what you do.” And in the latest episode of Destination on the Left, he dives into this leadership philosophy in detail. There is a lot to gain by understanding Extreme Leadership and how it applies to the travel and tourism industry, and there is a lot to learn from Steve’s journey as well.

Leaders of Meaning Significance

Steve has been an entrepreneur for a long time, but in the beginning, he struggled to fight a waning passion for the industry in which he started his first business. It brought him to a fork in the road where he had to choose between seeking out his true calling or focusing on money alone. The meandering soul search exposed him to many different industries and businesses, introducing him to incredible mentors and providing him with a keen understanding of the one thing that separates great companies from not so great companies—the quality of their leadership. This turned out to be Steve’s sweet spot, and since that epiphany, he has been working to help shape leaders of meaning and significance who produce radical results.

The LEAP Elements

Leaders are typically defined by a prestigious position or title. But the best leaders are defined by their actions alone. That is why Steve’s Radical Leap framework expresses leadership as a result of cultivating love, generating energy, inspiring audacity, and providing proof. You don’t need a position or title to practice any of these things, and you can apply this operating system in any scenario by molding it to the way you do business. That means it will even work in the collaborative environments of the travel and tourism industry by increasing productivity and making DMOs operate more effectively. Love is the foundation of the entire framework, so if you can master that element, the rest will take care of themselves.

Episode Transcript

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