CEO Nicole Mahoney, featured in Rochester Business Journal on Journey to Success

ROCHESTER, N.Y., September 21, 2018— Nicole Mahoney was recently featured in the Rochester Business Journal on her journey to opening Break the Ice Media, working in the travel industry, and bringing her dream to life.

You might say being an entrepreneur is in Nicole's DNA. As a student, she worked for her dad at the family's audio and car stereo shop, eventually taking on their annual Sound Off event held in their store parking lot. The natural marketer in her took over, and the event grew to mini-festival size, attracting up to five thousand people on a Sunday. When her dad told her to "A to Z" a project, she learned to do every step of business development, marketing strategy, PR, and branding while working her way through college and her Masters.

As a business owner, Nicole knows what it takes to be successful. She founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. She has the ability to uncover unique marketing opportunities, and develop marketing and public relations initiatives that help clients build long-term success.

Read the full story featured in the RBJ below: