“The value from their reporting is high and allows us to see the measurable effects of the campaigns we're running. They're knowledgeable and up-to-date which makes us feel confident in their recommendations.”
Erica Paolicelli, President, Three Brothers Wineries & Estates and War Horse Brewing Co.
Spending money on social media can feel like a risky gamble.
You're willing to put the resources behind it, but it has to be able to give something back! And it needs to be reliable.
Many destination marketers have struggled to justify social media spending with good reporting, let alone show a return on their investments.
It doesn’t have to be that way.
Does this sound like you?
I know how to boost posts, I don't need help.
I haven't seen results in the past, so I don’t see why I should invest anymore.
I’m not seeing how social media creates sales or generates revenue.
We work every day to get our clients the most out of their marketing spend, including on Facebook and Instagram. Many of them see so much value in the campaigns we run using social media advertising, that it is their only advertising platform or takes up a majority of their annual advertising budget. Over the years, we have learned the ins and outs of advertising on Facebook and Instagram, and we want to share those experiences to help you spend less, and make more.
If you rely on the “boost” button, you will find out how much further you can go with your advertising dollars.
If you have sworn off spending your budget on social media advertising, you should still give this resource a look.
You might be surprised how a few small changes can have a big impact for your destination.
Why Break the Ice
How do we know these methods work? Because we work exclusively with tourism clients. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. By working in the industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics, including social media and digital advertising.
With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.
If you want to do all your own homework to find the golden nuggets instead of just downloading the guide itself, you can check out this list of other resources:
- Building an Arts & Culture Audience with Facebook Advertising
- Facebook Advertising Brings Demand for Travel Packages
- Beyond the Boost: Digging in to Facebook Advertising
- Facebook and Tourism Marketing: Best Practices
- How to use Facebook Ads for Tourism
- Episode 9: How to Use Facebook Campaigns, with Camille Zess