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Tracking Results From Integrated Campaigns

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Day 1_Julie Gilbert_Square

Julie Gilbert is Vice President of Marketing and Brand Management for Destination Niagara USA where she leads the organization’s marketing, communications, and brand management functions to increase the visibility of Niagara and its assets as a leisure and meetings destination.

With 25 years of tourism marketing experience, Julie joined Destination Niagara USA in 2014 and directed the initiative of repositioning the globally recognized Niagara Falls USA brand.

Previously, Julie served as Director of Sales and Marketing for National Park Reservations, the oldest and largest provider of reservation and information services for national parks and gateway communities.

Julie started her career as Executive Director for Charleston CVB in West Virginia, then became Director of Sales and Marketing for the State of West Virginia. Julie then established a full service travel, tourism, and hospitality agency providing strategic marketing, sales, and management services to a wide range of travel-related companies.

Julie has a Bachelor of Science in Business and Management Studies from the University of Maryland and holds her CTP (Certified Travel Professional) designation from the National Tour Association.

Listen to podcast episode 66


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