Storytelling Content is Key in Tourism Marketing
Visitors guides are moving more and more into the digital realm. Especially following 2020, many DMOs have moved to digital-only or a mix of printed…
5 Key Ingredients for Marketing Campaign Success
When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to…
Applying the Science of Behavior Change to Tourism Marketing
We have been working on a sustainable marketing campaign that relies on the ability of our marketing materials to create behavior change. As with anything…
- Content Development (6)
- Facebook Advertising (4)
- Social Media (22)
- TikTok (1)
- Crisis Communications (1)
- Influencer Marketing (7)
- Travel PR (32)
- Destination Marketing (136)
- Group Travel (27)
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
"*" indicates required fields