Storytelling content is key to tourism marketing

In a world where “print is dead” visitors guides across the tourism industry seem to be doing just fine. The demand remains high for the information offered, as visitors try to work out what attractions to see, where to grab a bite, and the best assets offered in a particular destination. It’s clear that this…

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5 Key Ingredients for Marketing Campaign Success

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing to collide and decided to start an agency that would assist small businesses in bringing both disciplines together. For 9 years, my team and I have been constantly learning and adapting our skills to integrate…

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