Posts Tagged ‘collaboration’
Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist destinations.…
Read MoreHow Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget
Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of changing variables slowly over time, campaign by campaign, is now a much quicker process with several new tools. One of the first projects where I used Facebook split testing tools for Facebook advertising was on a…
Read MoreTourism Marketing: A Collaborative Approach
What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet New York State is divided into many counties, all with their own…
Read MoreHow Association Management Companies help multi-stakeholder tourism marketing programs
Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…
Read MoreMuseum Marketing – Beyond Cultural and Heritage Tourism
Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism. I recently attended the 2018 Museum Association of New York annual conference to learn what is happening in the industry. The theme of the conference was “Visioning Change,” and I was…
Read MoreBuilding Relationships for Partnership Marketing
Last week I attended the Museum Association of New York’s annual conference. I learned more about what museums want to accomplish, their main challenges and how they fit into the world of tourism. Unlike other tourism attractions, museums are cultural institutions, aiming to serve the community, preserve history and educate. Every session I went to…
Read MoreCollaboration in Marketing – Destination Marketing Ideal Benchmark
Collaboration in marketing makes good business sense and is a core value at Break The Ice Media. Working together, partners with similar goals, values and visions can leverage combined resources to create marketing programs bigger than they can do on their own. We have several clients who understand the many benefits of collaborative marketing. They…
Read MoreTravel Technology – Disruptor or New Normal for Tourism Marketing?
Travel technology has been on my mind a lot lately. 2017 was the year that I became Board President of Digital Rochester, a technology organization for professionals working in established and emerging technologies in the Greater Rochester area. I have been involved with the organization since 2009. It is always an interesting conversation when other members…
Read MoreBreak the Ice Media’s PR Campaigns were a WIN-ter at the 2017 PRism Awards
Last night we celebrated winter in the middle of June, winning a PRism and two Awards of Excellence for Break the Ice Media’s PR campaigns. It was a day that was all about celebrating- the team, all our hard work from the past year, and one of the most unique campaigns we’ve ever worked on. Last…
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