Belonging and Community

As leaders in the travel and tourism industry, the concept of community can take on various meanings. It might be rooted in the local community you call home or the one you tirelessly serve through your organization. Perhaps it’s the group you actively participate in or volunteer for, aligning yourself with a shared purpose. And…

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How to Leverage Local in Your Tourism Marketing

Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top choices (62%) for travel motivations in the 2021 US Family Travel Survey. In a survey on why people travel published by Pacaso in January 2023, 38% of respondents named visiting…

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