Creative Travel Writing for Your Destination

creative travel writing

I was fortunate enough to attend the amazing PRSA Travel & Tourism Conference in Palm Springs last week, where I participated in a creative writing skills workshop with the very talented Pam  Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common…

Read More

Social Media Strategy Building Blocks

social media strategy building blocks

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in Fairport, NY, established in 1974. Break The Ice Media has worked with the winery for over 7 years, creating and executing strategic marketing plans. The social media strategy, just like the…

Read More