What Lies Ahead for the Group Travel Industry

Group travel is one of the most significantly impacted travel segments in the travel and tourism industry as a result of the pandemic. And yet, group travel will resume. It will look a little different than it has in the past, specifically relating to group size and safety protocols. Some of this will lessen over…

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Building a Strong CVB Marketing Plan

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time again. But there are a few differences between, say, a social media plan and a CVB marketing plan. The biggest differences are that a marketing plan for a specific element…

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