Destination Marketing: Welcoming Visitors Again

Throughout the summer months, states across the US have been loosening restrictions as they reached “phase 4” where most establishments could re-open. After about five months of cabin fever, people are not only eager to leave their houses, but are open to traveling. At this point in time, studies show that most people are comfortable…

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A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…

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Photos, Food & Formulas: Destination Marketing to Millennials

In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the perfect place to pick up new trends and learnings- and nothing was a hotter topic than marketing to millennials. The Wild Center held a session all about this topic, called “Marketing the Adirondacks to Millennials:…

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Marketing Tactics for Small Budgets and Big Reach

When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals. In order to reach, engage and encourage large audiences to visit your destination, you have to be strategic with your marketing plan and spend. That means choosing marketing tactics that provide the biggest bang for…

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Are DMOs Evolving into Placemakers?

Since the beginning of 2019, I have been exploring the changing role of destination marketing organizations (DMOs) through conversation with guests on my podcast Destination on the Left. My question revolves around DMOs taking a more holistic approach to managing the destination’s brand and story by engaging with locals in addition to focusing on attracting…

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How Association Management Companies help multi-stakeholder tourism marketing programs

Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…

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Museum Marketing – Beyond Cultural and Heritage Tourism

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I recently attended the 2018 Museum Association of New York annual conference to learn what is happening in the industry. The theme of the conference was “Visioning Change,” and I was…

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how to market a tourist destination

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing relationships is the single most important factor. We’re not going to say “our widget can make your life easier and is cost-effective.” We’re going to say, “come visit us and we will treat you to…

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collaboration in marketing DESTINATION MARKETING IDEAL BENCHMARK

Collaboration in marketing makes good business sense and is a core value at Break The Ice Media. Working together, partners with similar goals, values and visions can leverage combined resources to create marketing programs bigger than they can do on their own. We have several clients who understand the many benefits of collaborative marketing. They…

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