Tracking Digital Tourism Marketing Efforts

Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we need to make adjustments. Without numbers and data, we’re relying solely on anecdotal evidence. And just like everything else, the measurement landscape is constantly changing and evolving. Cookies are phasing out, QR codes are back…

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The Business Case for Collaboration

I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own. This type of collaboration makes the biggest impact. The guests on my podcast Destination on the Left believe it too. I have been learning from my guests with countless stories…

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Destination Marketing and Community Partnerships

Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are charged with marketing their community to visitors and residents, they are the keeper of the community brand, are integral to economic development. They go beyond tactical marketing and rely on…

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What is Accessibility in Tourism?

What is Accessibility in Tourism?

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different forms of disabilities. Without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on their own…

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How to Leverage Local in Your Tourism Marketing

Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top choices (62%) for travel motivations in the 2021 US Family Travel Survey. In a survey on why people travel published by Pacaso in January 2023, 38% of respondents named visiting…

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Driving Visitation Through Food Tourism

Driving Visitation Through Food Tourism

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite like a delicious meal. Food tourism is a creative and effective way for destinations to tell their story, stand out among the competition, and drive visitation. Using Food Tourism to…

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Destination Positioning: How to Stake Your Claim and Find Your Niche

a landscape in New Zealand with bright green grass in the foreground, split by a walking path. In the background there are mountains and a vibrant blue sky with clouds. The title of the blog appears on top of the image: Destination Positioning, how to stake your claim and find your niche

“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” — the great food, craft beverage scene, unique or boutique accommodations, hands-on museums, family attractions — it’s all exciting! So how do you hone in on your selling point and really…

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Artificial Intelligence In Tourism

Although it may be easy to get caught up in the story of all-powerful AI, the reality is much less close to a “war with the machines.” The main value of artificial intelligence at this time is in its use as a massive database, capable of synthesizing enormous amounts of information into digestible responses. Bots…

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