Destination Positioning: How to Stake Your Claim and Find Your Niche

By Sarah | May 3, 2023
a landscape in New Zealand with bright green grass in the foreground, split by a walking path. In the background there are mountains and a vibrant blue sky with clouds. The title of the blog appears on top of the image: Destination Positioning, how to stake your claim and find your niche

“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” — the great food, craft beverage scene, unique or boutique accommodations, hands-on museums, family attractions — it’s all exciting! So how do you hone in on your selling point and really…

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