Are DMOs Evolving into Placemakers?
I have been exploring the changing role of destination marketing organizations (DMOs) through conversations with guests on my podcast Destination on the Left. My interest…
Using Anniversaries, Celebrations and Awards for Tourism Marketing
Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with…
Why Agencies Collaborate: Borrowing from the Tourism Marketing Playbook
When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.
Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit
At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450…
Education in the Tourism Industry – It’s Everywhere!
At Break the Ice Media, part of our mission is to be lifelong learners. Learning opportunities are encountered daily. Obtaining new understandings and information is…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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