Posts Tagged ‘digital marketing’
A DMO’s Guide to Understanding Travel Influencers
You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip are doing more than inducing FOMO in all of your friends – they’re starting to inspire and influence the travel decisions of others. And since we all know that consumers…
Read More8 Beginner Social Media Marketing Tips
Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your fan base on a more direct level – to engage, answer questions, and get real time, crowdsourced feedback on your product or destination. I know it can be tricky to…
Read MoreBreak the Ice Media’s PR Campaigns were a WIN-ter at the 2017 PRism Awards
Last night we celebrated winter in the middle of June, winning a PRism and two Awards of Excellence for Break the Ice Media’s PR campaigns. It was a day that was all about celebrating- the team, all our hard work from the past year, and one of the most unique campaigns we’ve ever worked on. Last…
Read MoreWhen to Add A New Social Media Channel
How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know if Snapchat is right for your destination. But when is the right time to pull the trigger and add a new channel? We recently encountered this question at BTI when…
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