The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have worked on, celebrate the successes we have seen, and draw inspiration from other creatives and campaigns in the tourism industry. There are so many cool ways that DMOs, attractions, and…

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Marketing Tactics for Small Budgets and Big Reach

When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals. In order to reach, engage and encourage large audiences to visit your destination, you have to be strategic with your marketing plan and spend. That means choosing marketing tactics that provide the biggest bang for…

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Are DMOs Evolving into Placemakers?

Since the beginning of 2019, I have been exploring the changing role of destination marketing organizations (DMOs) through conversation with guests on my podcast Destination on the Left. My question revolves around DMOs taking a more holistic approach to managing the destination’s brand and story by engaging with locals in addition to focusing on attracting…

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How Association Management Companies help multi-stakeholder tourism marketing programs

Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…

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Museum Marketing – Beyond Cultural and Heritage Tourism

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I recently attended the 2018 Museum Association of New York annual conference to learn what is happening in the industry. The theme of the conference was “Visioning Change,” and I was…

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The Media, Travel and You: Top PR Trends and Tips of 2018

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and tourism professionals from across the country. The three-day conference was jam-packed with learnings specific to the tourism industry – the best of which was an in-depth look at 2018 travel trends, straight from the mouth…

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how to market a tourist destination

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing relationships is the single most important factor. We’re not going to say “our widget can make your life easier and is cost-effective.” We’re going to say, “come visit us and we will treat you to…

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The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should tourism businesses and destination marketing organizations be focusing on to achieve SEO success? Before I answer these questions, let’s first define SEO. I like the definition provided by MOZ: Search…

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collaboration in marketing DESTINATION MARKETING IDEAL BENCHMARK

Collaboration in marketing makes good business sense and is a core value at Break The Ice Media. Working together, partners with similar goals, values and visions can leverage combined resources to create marketing programs bigger than they can do on their own. We have several clients who understand the many benefits of collaborative marketing. They…

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The best of break the ice media in 2017

Before we really dive into 2018, we at Break the Ice Media wanted to take a moment to reflect on the past year. It was a busy, yet rewarding year, full of growth, winter fun, and the perfect amount of wine. Below we’ve gathered up our top 5 blogs of 2017. These were our most…

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