Making a Career in Travel and Tourism

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what they would tell future tourism professionals about working in the industry. What they shared is what many of us already know: the travel, tourism, and hospitality industry is vibrant and…

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What is Accessibility in Tourism?

What is Accessibility in Tourism?

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different forms of disabilities. Without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on their own…

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Destination Podcasts: Telling Your Story

It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast, Destination on the Left, exploring creativity and collaboration in the travel and tourism industry. Podcasting gives you the opportunity to talk to fascinating people and tell their stories in ways you might not be able…

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Changing Travel Trends in 2023

Changing Travel Trends in 2023

With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way to take things slow. In our internet age it is easy to become overwhelmed— coupled with a post-pandemic desire to explore the world, traveler behavior has concocted a new recipe…

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Collaboration Drives Sustainable Tourism

Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…

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Main Street Marketing and Community Partnerships

The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit study found that 82 percent of consumers were willing to spend more money to support a local business. Tourists are looking to find small, hidden gems while they’re on vacation…

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Are DMOs Evolving into Placemakers?

Are DMOs Evolving into Placemakers?

I have been exploring the changing role of destination marketing organizations (DMOs) through conversations with guests on my podcast Destination on the Left. My interest revolves around DMOs taking a more holistic approach to managing a destination’s brand and story by engaging with locals and serving the community in addition to focusing on attracting visitors.…

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The DMO of the Future

The DMO of the Future blog title with a gray background and a glass ball with the reflection of a city inside it

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the pandemic and as a result of changes in our world. Many of these changes were already underway. We have been talking about place-making and destination management and cathedral thinking for…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should tourism businesses and destination marketing organizations be focusing on to achieve SEO success? Before I answer these questions, let’s first define SEO. I like the definition provided by MOZ: Search…

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