Are DMOs Evolving into Placemakers?

Are DMOs Evolving into Placemakers?

I have been exploring the changing role of destination marketing organizations (DMOs) through conversations with guests on my podcast Destination on the Left. My interest revolves around DMOs taking a more holistic approach to managing a destination’s brand and story by engaging with locals and serving the community in addition to focusing on attracting visitors.…

Read More

The DMO of the Future

The DMO of the Future blog title with a gray background and a glass ball with the reflection of a city inside it

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the pandemic and as a result of changes in our world. Many of these changes were already underway. We have been talking about place-making and destination management and cathedral thinking for…

Read More