Looking Ahead: Tourism Marketing of the Future

Last week, I attended the Marketing Profs B2B Forum and it felt like a glimpse into the shiny future of marketing. In the not-so-distant future, tech tools will be speeding our work along like the moving sidewalks at an airport. I came away from the conference energized and ready to experiment with so many ideas,…

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Diversity in Tourism: Takeaways from the Travel Unity Summit Southeast

Diversity in Tourism

By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming more commonplace, representation of the diversity that surrounds us has always been more than a trend. Travel Unity is an organization that seeks to make the world of travel welcoming…

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Capacity Building in Communities for Destination Development

Capacity building is the process of developing strength and sustainability. The process helps organizations and communities achieve longevity and focus more on fulfilling their mission and less on survival. There are several different components to capacity building including: Giving people the tools they need to feel engaged and empowered Educating people on different processes Giving…

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