What the heck is a Facebook Pixel?

What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from Facebook ads – and the best part is it can measure activities beyond the initial click to your website. Measurement and tracking are crucial to successful tourism marketing campaigns and…

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Building a Facebook Target Audience for Tourism

Building a Facebook Target Audience for Tourism

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and Instagram, Whatsapp, etc.). Let’s take a look at how targeting works for ads in Business Manager and how to build a target audience for a travel, tourism or hospitality campaign.…

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Facebook and Tourism Marketing: Best Practices

Facebook and Tourism Marketing: Best Practices

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with limited time and budget. In this series, we explore best practices for destinations and attractions across different channels. Today, we’ll look at Facebook and tourism marketing. Ah, Facebook. The social…

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How to use Facebook Ads for Tourism

How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4 billion monthly active users, over a third of the total world population, Facebook remains one of the best channels for reaching people with messages. What does that mean for those…

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Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with many moving parts, and just getting promotions out the door is an accomplishment sometimes. What they crave is the structure of strategy, the peace of mind that all the Ts are crossed, Is are dotted…

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Marketing Tactics for Small Budgets and Big Reach

Marketing Tactics for Small Budgets and Big Reach

When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals. In order to reach, engage and encourage large audiences to visit your destination, you have to be strategic with your marketing plan and spend. That means choosing marketing tactics that provide the biggest bang for…

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