What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from…

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How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

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Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450…

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