Building a Facebook Target Audience for Tourism

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and…

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Facebook and Tourism Marketing: Best Practices

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…

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How to use Facebook Ads for Tourism

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4…

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Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450…

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