Posts Tagged ‘Facebook advertising’
How to use Facebook Ads for Tourism
Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4 billion monthly active users, over a third of the total world population, Facebook remains one of the best channels for reaching people with messages. What does that mean for those…
Read MoreHow Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget
Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of changing variables slowly over time, campaign by campaign, is now a much quicker process with several new tools. One of the first projects where I used Facebook split testing tools for Facebook advertising was on a…
Read MoreFacebook and Tourism Marketing: Best Practices
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Facebook and tourism marketing. Ah, Facebook. The social network so popular, everyone from your…
Read MoreThe Ins and Outs of Facebook Interest Targeting
One of the first steps I take when creating a Facebook ad campaign is to create the target audience. There are three types of audiences you may create: custom audience lookalike audience saved audience You can also use more than one of these audiences to create a combination audience. I build many combination audiences,…
Read MoreBeyond the Boost: Digging in to Facebook Advertising
This year, I have been digging deeper into the complexities of the Facebook advertising platform, which has expanded with the addition of dedicated support, learning modules through their BluePrint site, a new ad builder, audience tools and the advent of a more powerful tracking tool. In 2012, Facebook added the “Boost” button on posts to…
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