Tourism Marketing: A Collaborative Approach

Tourism Marketing: A Collaborative Approach

What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet states are divided into counties, each with their own local treasures and…

Read More

What Lies Ahead for the Group Travel Industry

What Lies Ahead for the Group Travel Industry

Group travel is one of the most significantly impacted travel segments in the travel and tourism industry as a result of the pandemic. And yet, group travel will resume. It will look a little different than it has in the past, specifically relating to group size and safety protocols. Some of this will lessen over…

Read More

20 Tourism Marketing Trends for 2020

[Cover Image} 20 tourism marketing trends for 2020 with a black and white background of a car driving up the coast

There are so many tourism marketing trends that our team has their eye on this year, I thought it would be helpful to round them all up and share them. Get ready for 20 tourism marketing trends in 2020, in 20 words or less with links to learn more. The Chinese Market China remains hot…

Read More

Financial Benefits of Group Travel

Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]

As many are aware, tourism is an economic engine. In 2018, travel generated $2.5 trillion for the U.S. economy, supporting 15.7 million American jobs. There are a lot of triggers that affect the economy when we travel. Most people realize that “heads in beds” means money for the local economy.  When people stay in hotels, they pay…

Read More

What Makes Today’s Tour Guides Successful?

what makes today's tour guides successful?

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…

Read More

4 Common Types of Group Tours

4 Common Types of Group Tours

When you’re driving down the highway and see a big motorcoach cruising along, do you ever wonder who’s in there?  The possibilities of who participates in group tours are many. First, let’s start with answering the question “What exactly are group tours?” A group tour consists of a group of people who want to have…

Read More