Posts Tagged ‘influencer marketing’

Identifying Local Influencers

Identifying Local Influencers

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on this trend. Local influencers are existing members of your community that have built an audience and thought-leadership around your destination- they’re the best brand ambassadors you may not know yet. Being a community member provides…

Read More

Marketing Tactics for Small Budgets and Big Reach

Marketing Tactics for Small Budgets and Big Reach

When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals. In order to reach, engage and encourage large audiences to visit your destination, you have to be strategic with your marketing plan and spend. That means choosing marketing tactics that provide the biggest bang for…

Read More