Luxury Travel Trends

Luxury Travel Trends

Since 2016, there has been a shift in the luxury market, from a desire for luxury goods to more demand for luxury experiences. There is a “pursuit for experience over possession.” Affluent consumers are seeking higher spiritual and emotional fulfillment, leading them to travel. Not only do luxury travelers want a high-end experience, they are…

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Identifying Local Influencers

Identifying Local Influencers

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on this trend. Local influencers are existing members of your community that have built an audience and thought-leadership around your destination- they’re the best brand ambassadors you may not know yet. Being a community member provides…

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How to Vet a Social Media Influencer

How to vet a social media influencer

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing where other people are visiting, what dishes they’re eating, and what awesome experience they’re having. So it only makes sense that destinations are partnering with travel influencers more often as…

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