Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Pinterest for destination marketing.   Pinterest is an interesting beast. Part social media channel,…

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How to market a destination

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the principles from the workshop apply to how to market a destination. Especially for tourism marketers and CVB sales teams who are looking to attract group, meeting and convention business. Understanding…

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social media measurement for tourism marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness of the results of your effort. That’s where social media measurement comes in. Measurement can get tricky because each platform has a different way of displaying their analytics, so let’s…

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