Posts Tagged ‘marketing efforts’

Collaborative Marketing in Tourism: Working Together to Lift All Boats

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist destinations.…

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Low-Cost Marketing Tools for Tourism Promotion

Low cost marketing tools for tourism promotion

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, but what are the missing links to accomplishing all that needs to be done? Today we’re going behind-the-scenes to look at some of…

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How to Market a Destination

How to market a destination

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the principles from the workshop apply to how to market a destination. Especially for tourism marketers and CVB sales teams who are looking to attract group, meeting and convention business. Understanding…

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Building a Strong CVB Marketing Plan

Building a Strong CVB Marketing Plan

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time again. But there are a few differences between, say, a social media plan and a CVB marketing plan. The biggest differences are that a marketing plan for a specific element…

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