Skip to content

Posts Tagged ‘marketing plan’

Creating Your Travel and Tourism Marketing Strategies and Plan

Creating your Tourism Marketing Strategies and Plan

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing…

Read More

7 Steps in Creating a Marketing Plan

7 steps in creating a marketing plan

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team effort, pooling your team’s knowledge and resources to make sure everyone is on the same page and everyone’s ideas are heard. Breaking down the plan into actionable steps can help…

Read More

How Association Management Companies help multi-stakeholder tourism marketing programs

How Association Management Companies help multi-stakeholder tourism marketing programs

Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…

Read More

Museum Marketing – Beyond Cultural and Heritage Tourism

Museum Marketing – Beyond Cultural and Heritage Tourism

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I recently attended the 2018 Museum Association of New York annual conference to learn what is happening in the industry. The theme of the conference was “Visioning Change,” and I was…

Read More

How to Market a Destination

How to market a destination

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the principles from the workshop apply to how to market a destination. Especially for tourism marketers and CVB sales teams who are looking to attract group, meeting and convention business. Understanding…

Read More

The Best of Break the Ice Media in 2017

The best of break the ice media in 2017

Before we really dive into 2018, we at Break the Ice Media wanted to take a moment to reflect on the past year. It was a busy, yet rewarding year, full of growth, winter fun, and the perfect amount of wine. Below we’ve gathered up our top 5 blogs of 2017. These were our most…

Read More

Social Media Measurement for Tourism Marketing

social media measurement for tourism marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness of the results of your effort. That’s where social media measurement comes in. Measurement can get tricky because each platform has a different way of displaying their analytics, so let’s…

Read More

How to Promote Local Tourism

How to Promote Local Tourism

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily, that’s not the case. By working with your Destination Marketing Organization (DMO) or Tourism Promotion Agency (TPA), you’re able to get some “free marketing” that will help to distribute your…

Read More

Social Media Marketing Trends to Watch in 2018

Social Media Marketing Trend to Watch in 2018

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger on the pulse of new developments and emerging technologies. As part of my ongoing obsession with all things social media related, I took a deep dive into what’s new, what’s hot, and what’s changing. As…

Read More

Adding Strategy to Tactical Marketing

Adding Strategy to Tactical Marketing

You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of mass communication with consumers, you’re engaging in tactical marketing. The question at hand is – what is driving it? Does every communication and post align with a larger strategy that ties into your goals? Let’s…

Read More
Scroll To Top