Posts Tagged ‘marketing strategy’
How to Promote Local Tourism
When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily, that’s not the case. By working with your Destination Marketing Organization (DMO) or Tourism Promotion Agency (TPA), you’re able to get some free marketing that will help to distribute your…
Read MoreMeasuring Marketing Campaigns
The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability to course-correct or change your strategy throughout the campaign is key to knowing what campaigns are repeatable and which tactics work best for your organization. In fact, in our strategic process, measuring is an important…
Read MoreUsing Strategic Insights to Set a Clear Direction
I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely where I start. In most cases, the processes Break the Ice Media uses give a framework that jumpstarts our creative engines while keeping strategy at the forefront. Strategic models help…
Read MoreMarketing and PR Strategy with the PESO Model
I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with many moving parts, and just getting promotions out the door is an accomplishment sometimes. What they crave is the structure of strategy, the peace of mind that all the Ts are crossed, Is are dotted…
Read MoreTwitter for Tourism: Best Practices
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Twitter for tourism. Mark Twain once said, “The reports of Twitter’s death have been…
Read MoreMuseum Marketing – Beyond Cultural and Heritage Tourism
Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism. I recently attended the 2018 Museum Association of New York annual conference to learn what is happening in the industry. The theme of the conference was “Visioning Change,” and I was…
Read MoreHow to Market a Destination
Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the principles from the workshop apply to how to market a destination. Especially for tourism marketers and CVB sales teams who are looking to attract group, meeting and convention business. Understanding…
Read MoreBuilding a Strong CVB Marketing Plan
The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are the same, time and time again. But there are a few differences between, say, a social media plan and a CVB marketing plan. The biggest differences are that a marketing plan for a specific element…
Read MoreSocial Media Marketing Trends to Watch in 2018
Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger on the pulse of new developments and emerging technologies. As part of my ongoing obsession with all things social media related, I took a deep dive into what’s new, what’s hot, and what’s changing. As…
Read MoreDeveloping a Strategic Content Marketing Plan
We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information and dive into creating a content strategy? Developing a content strategy. It’s important to create content. It’s more important to create good, quality content – and make it available to the right people at the…
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