Posts Tagged ‘marketing’

7 Steps in Creating a Marketing Plan

7 steps in creating a marketing plan

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team effort, pooling your team’s knowledge and resources to make sure everyone is on the same page and everyone’s ideas are heard. Breaking down the plan into actionable steps can help…

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Facebook and Tourism Marketing: Best Practices

Facebook & Tourism Marketing: Best Practices

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Facebook and tourism marketing. Ah, Facebook. The social network so popular, everyone from your…

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Lights, Camera, Action! Television Media Training 101

Lights, Camera, Action! Television Media Training 101

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking about your company, it’s another story to feel confident at a television studio and using effective communication on camera. Do you make eye contact with the camera? How much room…

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Creating Itineraries for FIT Travel

Creating Itineraries for FIT Travel

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in New York State, we are fortunate to have some of the most highly sought-after tourist destinations on the planet! New York City and Niagara Falls serve as natural gateways for international travelers around the world.…

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How to Market a Tourist Destination

how to market a tourist destination

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing relationships is the single most important factor. We’re not going to say “our widget can make your life easier and is cost-effective.” We’re going to say, “come visit us and we will treat you to…

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The Best of Break the Ice Media in 2017

The best of break the ice media in 2017

Before we really dive into 2018, we at Break the Ice Media wanted to take a moment to reflect on the past year. It was a busy, yet rewarding year, full of growth, winter fun, and the perfect amount of wine. Below we’ve gathered up our top 5 blogs of 2017. These were our most…

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Social Media Measurement for Tourism Marketing

social media measurement for tourism marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness of the results of your effort. That’s where social media measurement comes in. Measurement can get tricky because each platform has a different way of displaying their analytics, so let’s…

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How to Promote Local Tourism

How to Promote Local Tourism

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily, that’s not the case. By working with your Destination Marketing Organization (DMO) or Tourism Promotion Agency (TPA), you’re able to get some “free marketing” that will help to distribute your…

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