Applying the Science of Behavior Change to Tourism Marketing

We have been working on a sustainable marketing campaign that relies on the ability of our marketing materials to create behavior change. As with anything…

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Measuring Marketing Campaigns

The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability to course-correct or change your…

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Social Media Measurement for Tourism Marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…

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