Posts Tagged ‘media relations’
Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because at their core, they’re about building relationships. Heck, relations is right in the name! Back in elementary school, building relationships was easy. You’d share your pudding with someone and…
Read MoreTravel PR: How to Turn Desksides into Destination Guides
At the heart of media relations – especially when it comes to Travel PR – is building relationships with the writers, bloggers and influencers that you want to work with. And while email pitches, travel shows, and even the phone call all have their purpose, there is one more public relations tool destinations need to…
Read MoreAdapting Your Media FAM Trip to a Changing Landscape
If you work in Travel and Tourism PR, FAMs are your most effective tool. It’s that simple. But really, FAMs (familiarization trip) are wildly popular in the tourism industry. And while many tourism attractions and destinations are familiar with the process, there is a right way and a wrong way to plan a media FAM trip. It’s…
Read More5 Pieces of Content You Need in Your Travel Media Kit
Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media kits (sometimes called press kits) consist of promotional materials that are shared with the media to promote a product, company, or in our case – a destination. From attending media…
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