Museums' Approach to Tourism

Each of these museums has found a remarkable and stand-out way to promote inclusivity, attract diverse new audiences, and further integrate their work with other tourism and cultural efforts of their communities.

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Museum Marketing – Beyond Cultural and Heritage Tourism

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond cultural and heritage tourism.  I recently attended the 2018 Museum Association of New York annual conference to learn what is happening in the industry. The theme of the conference was “Visioning Change,” and I was…

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building relationships for partnership marketing

Last week I attended the Museum Association of New York’s annual conference. I learned more about what museums want to accomplish, their main challenges and how they fit into the world of tourism. Unlike other tourism attractions, museums are cultural institutions, aiming to serve the community, preserve history and educate. Every session I went to…

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