Craft Beverage: Emerging Trends and Reopening Marketing

Craft beverages have exploded in popularity over the past few years. But the enjoyment goes beyond imbibing in the drinks themselves. Consumers frequently visit taprooms, wineries and distilleries, looking at them as destinations within themselves. This audience spends their time and money at these locations, with many of them traveling to visit different tasting rooms.…

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Tourism Recovery Planning

The signs of recovery are starting to bubble up. Which means that for tourism businesses and organizations, it’s time to start recovery planning. It’s time to reevaluate the world and circumstances around us and create a plan for recovery and reopening. Recovery is the final of the four phases of a crisis. Adapted from Hong…

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Working Through a Pandemic in the Travel and Tourism Industry

We are not in control. That is what creates the fear that drives panic and hysteria when something like the Coronavirus hits. We are not in control. That is true to some extent but I do not buy into that notion 100%. We are not in control of how this virus is spreading from continent…

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