Using Anniversaries, Celebrations and Awards for Tourism Marketing

Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]

Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with the Small Business Person of the Year award from the Small Business Council of Rochester. Many celebrations, anniversaries and awards are integral to successful tourism marketing campaigns. Some of the ingredients…

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10 Digital Marketing Trends from Destination Marketers

10 Digital Marketing Trends from Destination Marketers

This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and conducted mini-interviews with 14 tourism leaders. Those interviews created a 3-part series for the show with each guest sharing the biggest change in their digital strategy that resulted in big…

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Are DMOs Evolving into Placemakers?

Are DMOs Evolving into Placemakers?

Since the beginning of 2019, I have been exploring the changing role of destination marketing organizations (DMOs) through conversation with guests on my podcast Destination on the Left. My question revolves around DMOs taking a more holistic approach to managing the destination’s brand and story by engaging with locals in addition to focusing on attracting…

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Education in the Tourism Industry – It’s Everywhere!

Education in the tourism industry- it's everywhere

At Break the Ice Media, part of our mission is to be lifelong learners.  Learning opportunities are encountered daily.  Obtaining new understandings and information is critical if you want to grow personally and professionally.  We consider ourselves fortunate to work in the tourism industry and this industry is no different than any other as it…

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