Posts Tagged ‘post-pandemic recovery’
Mindsets & Marketing: How Embracing a Growth-Mindset Can Set Your Destination up for Success
We learned that having a growth mindset – or calling yourself “growth-minded” – is more than just forward motion. It is a willingness to work, learn, grow, fail, and try again. … We’ve pulled out five lessons for destination marketers to help you adopt a growth mindset and set your destination up for success:
Read MoreCustomer Journey: Shifting from Dreaming to Planning
COVID-19 has extended the first phase of the traveler’s journey, or the dreaming phase, significantly. Travelers have been stuck in this inspiration phase for months because it has not been safe to travel. Now almost a year later, people are starting to feel more comfortable with the idea of bringing their travel dreams into reality and we are starting to see a shift from dreaming to planning.
Read MoreWhat Lies Ahead for the Group Travel Industry
Group travel is one of the most significantly impacted travel segments in the travel and tourism industry as a result of the pandemic. And yet, group travel will resume. It will look a little different than it has in the past, specifically relating to group size and safety protocols. Some of this will lessen over…
Read MoreTourism Innovation: Five 2020 Practices to Carry into 2021
Let’s not let the last 12 months go to waste. It may seem hard to find but, I know there was a lot of good that came out of last year. As we start 2021, these are five things that the travel, tourism and hospitality industry can take forward with us to continue the tourism…
Read MoreDestination Marketing: Welcoming Visitors Again
Throughout the summer months, states across the US have been loosening restrictions as they reached “phase 4” where most establishments could re-open. After about five months of cabin fever, people are not only eager to leave their houses, but are open to traveling. At this point in time, studies show that most people are comfortable…
Read MoreFood Service Trends: Reopening Farmers Markets and Restaurants
Coming together over food, whether shopping or dining, looks vastly different for farmers’ markets and restaurants that have either opened or re-opened since mid-March. Undoubtedly, the global pandemic has led to devasting effects on the food and food service industries. However, the establishments rising to the challenge are the ones that are able to succeed.…
Read MoreHealth & Travel: Accommodations
As we are thinking and dreaming about travelling, a big part of those dreams are about where we will stay. Now more than ever, people want to know how businesses are managing their staff and other guests. In our current environment, it is commonplace for accommodations to provide easy access to their cancellation, employee, and…
Read MoreCultural Institutions: Reopening with Resilience & Serving Visitors
With many states easing up on restrictions and moving into the next phase, reopening is likely the main topic of conversation – or debate – right now for cultural institutions. Whether the decision for the time being is to open or remain closed, be virtual or on-site, it is extremely important to be engaging with…
Read MorePrepare for Reopening Now with these Recovery Marketing Tactics
I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My team rounded up several actionable ideas that will help you be ready for the recovery. An integrated plan is always more powerful than siloed tactics, and below are steps that…
Read MoreTourism Recovery Planning: How to get started
The signs of recovery are starting to bubble up. Which means that for tourism businesses and organizations, it’s time to start recovery planning. It’s time to reevaluate the world and circumstances around us and create a plan for recovery and reopening. Recovery is the final of the four phases of a crisis. Adapted from Hong…
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