[Cover Image} 20 tourism marketing trends for 2020 with a black and white background of a car driving up the coast

There are so many tourism marketing trends that our team has their eye on this year, I thought it would be helpful to round them all up and share them. Get ready for 20 tourism marketing trends in 2020, in 20 words or less with links to learn more. The Chinese Market China remains hot…

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A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…

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Marketing and PR Strategy with the PESO Model

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with many moving parts, and just getting promotions out the door is an accomplishment sometimes. What they crave is the structure of strategy, the peace of mind that all the Ts are crossed, Is are dotted…

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Marketing Tactics for Small Budgets and Big Reach

When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals. In order to reach, engage and encourage large audiences to visit your destination, you have to be strategic with your marketing plan and spend. That means choosing marketing tactics that provide the biggest bang for…

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Lights, Camera, Action! Television Media Training 101

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking about your company, it’s another story to feel confident at a television studio and using effective communication on camera. Do you make eye contact with the camera? How much room…

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5 pieces of content you need in your travel media kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media kits (sometimes called press kits) consist of promotional materials that are shared with the media to promote a product, company, or in our case – a destination. From attending media…

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How to craft a killer press conference

It’s time to announce a huge project coming up for your business. Change is on the horizon, and you’re ready to tell the world – and the media. You know you want to host a press conference, but coming up with creative press conference ideas can be daunting- where do you start? We’ve handled a…

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